Path to Success

A history of meeting customer needs

We built Retail Ready Foods Inc. from the ground up, taking it from a small family-owned startup in 1988 to the large, respected international company we are today. From our certification as Canada’s first licensed retail distributor of Certified Angus Beef to the launch of LiberTerre, our subsidiary that delivers sustainable, farm-fresh, antibiotic-free meats, we have always been focused on understanding the demands of the market – and meeting them with just-in-time supply of high-quality proteins.

1988 – Our first year in business

1988Our first year in business

Three decades ago, John Ferraro starts delivering quality meats at the pace and price Canadian customers wanted.

1990 – Headquarters open in Kitchener

1990Headquarters open in Kitchener

Two years in, the company opens its first head office in Kitchener, Ontario.

1990 – Become captive sales agency for Sherwood Foods

1990Become captive sales agency for Sherwood Foods

We start exploring new, value-added business ventures – our partnership with Sherwood Foods was the first of many.

1993 – Certified as First Licensed Retail Distributor of Certified Angus Beef in Canada

1993Certified as First Licensed Retail Distributor of Certified Angus Beef in Canada

This certification reaffirms our commitment to providing customers with the highest quality products in a changing market. Today, Certified Angus Beef® is purchased 76% more than all other brands.

1996 – Awarded Top International Volume Distributor for Certified Angus Beef

1996Awarded Top International Volume Distributor for Certified Angus Beef

We are proud to be recognized as Canada’s leading Certified Angus Beef seller.

1997 – Headquarters moves to Mississauga

1997Headquarters moves to Mississauga

We relocate to Mississauga, Ontario to house a larger team and serve an expanding customer base.

1999 – Entered the ready-made market

1999Entered the ready-made market

In partnership with Sandridge Food Corporation (formerly RMH Foods), RRFI creates and co-packages a line of refrigerated and frozen entrees for distribution.

2001 – 44th Street brand launched

200144th Street brand launched

Consumer packaged goods brand 44th Street is created, helping time-strapped families with quick heat-and-serve meal options.

2006 – 44th Street sold to MacGregors Meat & Seafood

200644th Street sold to MacGregors Meat & Seafood

Our in-house brand becomes a staple on the shelves of a key customers.

2008 – Pilot project with Sara Lee

2008Pilot project with Sara Lee

RRFI pilots a risk management project with Sara Lee Foods, exploring margin management as a new business venture.

2010 – LiberTerre brand

2010LiberTerre brand

In response to consumer trends, we develop Liberterre to deliver top-quality taste and traceability standards as a premium pork producer.

2014 – Retail Ready Colombia SAS opens

2014Retail Ready Colombia SAS opens

RRFI goes international with an office in Colombia, giving us access to South American markets.

2015 – LiberTerre sponsors The Great Camp Adventure Walk for SickKids

2015LiberTerre sponsors The Great Camp Adventure Walk for SickKids

The Great Camp Adventure Walk for SickKids is a 5 to 20 km walk that benefits SickKids, bringing the spirit of summer camp to downtown Toronto and helping make sick kids better.

2016 – Recognized by Canada Pork International

2016Recognized by Canada Pork International

We are recognized as a member of good standing by Canada’s leading pork export association – CPI, alongside other industry leaders, tapping into the growing Asian export market.

2016 – Headquarters moves to Toronto

2016Headquarters moves to Toronto

With the goal of attracting top talent, RRFI’s head relocates to the heart of Toronto’s financial district.

2017 – Summer student program launches

2017Summer student program launches

Our first summer students start working with us, learning the ropes and paving their way to career success.

2018 – Alexander Cave Appointed New CEO

2018 – Alexander Cave Appointed New CEO

After 30 years at the helm, John Ferarro steps down to pursue various philanthropic interests. Alexander (Xander) Cave is appointed as the new CEO. 

2018 – Celebrating 30 years in business

2018Celebrating 30 years in business

We reflect on the staff, clients, and partners that have made it possible for us to celebrate 30 years of success in Canada.