We are in the meat distribution business so we understand the frustrations of forward contract pricing: Either you subscribe to an academic forecasting service that does not sell meat or you are negotiating forward prices from other suppliers with no benchmark to evaluate whether those prices are good or not.
At Retail Ready, we are different. Our forward contract prices are market driven. Our proprietary technology uses live cattle futures contracts, publicly traded on the Chicago Mercantile Exchange, to price our forward contracts. This provides a significant advantage to our customers: They now have a market-driven benchmark against which they can evaluate the forward prices they receive from other suppliers.
